South Africa's biggest direct wine marketer, Wine-of-the-Month Club aims to increase its sales from R43m last year to R50m this year, according to MD Colin Collard, who claims his company has a client base of more the 24,000.

He said today that South Africa was expected to only sell about 281m litres of wine this year, compared with 13,590m litres in Europe, 2,627m litres in North America, 472m litres in Australasia, 1,582m litres in South America and 232m litres in Japan.

These sales figures were researched and compiled by the International Wine Clubs Association, which said South African domestic sales were on a slight downward curve. In 2000 there were 9m more litres of wine sold than is expected for this year.