US: Diet Pepsi pushes new design and taste message
By just-drinks.com editorial team | 4 May 2007
PepsiCo is claiming that its Diet Pepsi brand has "more cola taste" than Diet Coke in its latest advertising campaign.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

PepsiCo is claiming that its Diet Pepsi brand has "more cola taste" than Diet Coke in its latest advertising campaign.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK/THE NETHERLANDS: Unilever upbeat despite profit fall
Unilever has insisted it is "confident" of meeting its full-year financial targets despite restructruring charges hitting quarterly profits.
JAPAN: Sales and profits up at Coca-Cola Japan
Japanese Coke bottler Coca-Cola Central Japan Co. has posted a 39.1% increase in net profit for the first nine months of the year to JPY2.57bn (US$22.4m).
US: Citigroup raises Coke Enterprises rating, cuts PBG
Investment bank Citigroup has raised its rating of Coca-Cola Enterprises to "buy" from "hold".












