Coca-Cola Co. has launched Diet Coke with Lime in the US. The world's largest soft drink maker announced yesterday that it had rolled out the lime-flavoured beverage, and is backing it with a national advertising campaign including radio, magazine, Internet and billboard promotions.

The company also announced that it had reformulated is Diet Coke with Lemon, by making the lemon taste "lighter."

Diet Coke with Lime will initially be available in 20-ounce and 2-litre bottles, multi-pack cans and 8-ounce bottles. The drink will probably be launched in Canada in March.