US: Diet Coke overtakes Pepsi in US
By just-drinks.com editorial team | 18 March 2011
Diet Coke has superseded Pepsi as the second most popular carbonated soft drink (CSD) in 2010 behind Coca-Cola, according to data from Beverage Digest.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Diet Coke has superseded Pepsi as the second most popular carbonated soft drink (CSD) in 2010 behind Coca-Cola, according to data from Beverage Digest.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
US: PepsiCo makes senior executive changes
PepsiCo has announced several executive changes, including the appointment of a CEO of PepsiCo Americas Beverages.
CHINA: PepsiCo silent on Shenzhen Pepsi stake buy
PepsiCo has declined to comment on reports that it is looking to increase its ownership in Chinese bottler Shenzhen Pepsi.
Market research related to this article
Weight Control Products
This report analyzes the worldwide markets for Weight Control Products in US$ Million by the following Product Segments: Low-Fat & Fat-Free Dairy Products, Carbonated & Other Liquids, Light Foods, Prepared Intakes, Herbal Supplements, and Dressings. ...
Carbonated Beverages - US - August 2010
Overall, sales growth of carbonated soft drinks (CSDs) has been generally stagnant in recent years due to rising demand for bottled water, functional beverages (including energy drinks) and some better-for-you (BFY) alternatives. However, a few brand...
Mentos Viral Marketing Case Study: Turning unexpected online attention to your advantage
With consumer media consumption habits changing, social media has become an important marketing platform for all CPG manufacturers. This case study looks at how two brands Mentos and Diet Coke harnessed an online video craze to catalyze their social ...
