USA: Diedrich Coffee Obtains Top Pick Brazilian Coffee In First-Ever Internet Auction

By just-drinks.com editorial team | 12 April 2000

In the world's first-ever internet auction for specialty coffee, Diedrich Coffee (Nasdaq: DDRX) provided the winning bid for the entire lot of the #1 ranked Brazilian gourmet coffee: Fazenda Estiva. The blind auction received a great amount of interest internationally, with the final prices reaching record levels.

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In the world's first-ever internet auction for specialty coffee, Diedrich Coffee (Nasdaq: DDRX) provided the winning bid for the entire lot of the #1 ranked Brazilian gourmet coffee: Fazenda Estiva. The blind auction received a great amount of interest internationally, with the final prices reaching record levels.

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