Click through to view the new White Horse

Click through to view the new White Horse

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Diageo's White Horse Gold Edition 1890

Category - Spirits, whisky, Scotch, blended, 43% abv

Available - From mid-December until June

Location - Initially in Asia-Pacific, then in Europe and Middle East

Price - SRP of US$23 per one-litre bottle

Diageo is to launch a limited-edition whisky from its White Horse stable in the Travel Retail channel ahead of the Chinese Year of the Horse.

White Horse Gold Edition 1890 blends whiskies including Lagavulin for a “creamy, sweet and robust” Scotch with a “delicately smoky finish”. The name of the whisky is taken from the year White Horse was founded.

Last week, Diageo launched single malt The Singleton of Glen Ord Artisan exclusivly to Asia-Pacific Travel Retail.

Expert analysis

Asia Beverage Forecasts March 2013

Asia Beverage Forecasts March 2013

Asia Beverage Forecasts provides consumption trends from 1999 to 2011 actual, 2012 provisional and 2013 to 2018 forecasts for key beverage categories....read more