Product Launch - UK: Diageo's Vanilla Smirnoff
Click through to view Diageo's Vanilla Smirnoff
Category - Spirits, vodka, flavoured, 37.5% abv
Available - From this month
Location - UK, off-trade
Price - RRP of GBP14.79 (US$23.40) per bottle
Distribution - Diageo
The launch of Vanilla Smirnoff will be backed by an outdoor advertising campaign in October and an in-store activity plan along with the rest of Diageo's flavoured vodka range - Lime Smirnoff, Green Apple Smirnoff and Blueberry Smirnoff. A total of 600,000 5cl miniature samples will roll out in key high street and grocery retailers in the run-up to Christmas.
Also this autumn, the company expects to launch Lime Smirnoff & Cola premix in the UK. The new SKU joins Diageo's ten-can premix portfolio in the country, which includes Gordon’s Gin & Schweppes Tonic and Pimm’s & Lemonade.
In the first part of this five-part briefing, Ben Cooper looks at the use of water in the brewing process, and brewers' attempts to reduce the amount wasted, as part of their sustainability efforts....
Part two of this month's briefing sees Ben Cooper consider the role water plays when it comes to the raw materials for brewers....
We're halfway there! The third part of this month's five-part briefing looks at the brewers' community investment programmes, external engagement efforts and collaboration moves in the environmental s...
In the penultimate part of this month's briefing, Ben Cooper turns his attention to energy use and carbon emissions from the multinational brewers....
The fifth and final part of February's management briefing focuses on the role packaging plays in the brewers' battles to operate more sustainably....
- What do A-B InBev results mean for SABMiller deal?
- Interview - Beam Suntory's EMEA president
- Interview - William Grant & Sons
- Spirits - Where does 'Craft' End and 'Mass' Begin?
- Anheuser-Busch InBev's FY Performance by Region
- Tesco reinstates Dan Jago following suspension
- Diageo "smart bottle" targets consumers at home
- Diageo completes Don Julio, Bushmills swap deal
- Pernod Ricard sends Martell Mumm PJ head to Asia
- Pernod Ricard's Havana Club Union
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Wine, 2014 and the future
- Spirits and RTDs, 2014 and the future
- Beam Suntory Inc. - Strategy and SWOT Report
- Global RTD/RTS insights - market forecasts, product innovation and consumer trends research