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Product Launch - EUROPE: Diageo's Talisker Storm

Category - Spirits, whisky, Scotch, Isle of Skye, single malt, 45.8% abv

Available - From early this year

Location - UK and “selected European markets”

Price - SRP of GBP39.95 (US$61.16) per bottle

Diageo has launched an extension to its Talisker Scotch whisky, with the company saying more innovation is on the way.

Talisker Storm has no age statement and is smokier than Talisker, Diageo said today (20 February). The company said more Talisker expressions will be launched this year.

A 35-year-old Talisker was part of Diageo's 2012 Special Releases collection, launched in August.

Show the press release

TALISKER STORM™ is an exuberant new expression of Talisker, calculated to delight and intrigue the many adorers of this celebrated island whisky: more intense and smoky, with enhanced and vibrant maritime notes,  smoothly balanced with Talisker’s signature hot sweetness.

It will be available early 2013 through domestic retail channels and whisky specialists in selected European markets.

Full gold in appearance, and assembled by Diageo’s master blenders from both rejuvenated and refill casks at different ages to deliver a perfect balance of vibrant distillery character and smoother woody richness, it is bottled at the traditional Talisker strength of 45.8% ABV, without an age statement.

The consensus among early tasters reads:

‘The sweet warmth and briny, peppery finish that are the symbol of the Talisker character have been carefully accentuated through a skilful blend of differing aged Talisker casks. The profound maritime character achieves a deeper intensity, like a warm welcome from a wild Hebridean sea.’

In price terms Talisker Storm sits between the Talisker 10 year old and the Talisker Distillers Edition expressions.

How the whisky makers developed this stormy new addition to an already celebrated family of highly distinctive single malt whiskies  is explained by Master Blender Dr Jim Beveridge:

“We wanted to focus on distillery character  -  the bedrock of Talisker Storm. So we sought out some great mature Talisker, enriched and mellowed by time spent in carefully rejuvenated casks, and brought that together with some very fresh distillery character preserved by maturation in refill casks. The result is Talisker’s unique distillery character delivered by aged, mature whiskies, integrated in one vibrant dram.”

Talisker Distiller Manager Mark Lochhead added: “Any new member of the Talisker family has a lot to live up to and I am proud to say that Talisker Storm does just that. The distinctive whisky we create with such passion and care here on Skye speaks very boldly of the dramatic island where it was born. Everyone here is delighted at the skill with which our malt masters have put together this vivacious new Talisker. Talisker Storm is indeed the right name for it”

Further exciting new expressions of Talisker will be launched later in 2013.

Original source: Company Release