Diageo is a keen participant in the mega-premium game

Diageo is a keen participant in the mega-premium game

Speaking exclusively to just-drinks in Cannes yesterday (19 October), Jonathan Driver, global brand ambassador for Johnnie Walker at Diageo, gives his view on the halo effect afforded to a brand by mega-premium expressions.

Press play below.

Jonathan Driver, Johnnie Walker's global brand ambassador at Diageo, talks exclusively to just-drinks.