Audio - TRAVEL RETAIL: Diageo's take on mega-premium
By just-drinks.com editorial team | 19 October 2010
Speaking exclusively to just-drinks in Cannes yesterday (19 October), Jonathan Driver, global brand ambassador for Johnnie Walker at Diageo, gives his view on the halo effect afforded to a brand by mega-premium expressions.
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Speaking exclusively to just-drinks in Cannes yesterday (19 October), Jonathan Driver, global brand ambassador for Johnnie Walker at Diageo, gives his view on the halo effect afforded to a brand by mega-premium expressions.
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