Click through to see Diageos Smirnov Titul

Click through to see Diageo's Smirnov Titul

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Diageo's Smirnov Titul

Category - Spirits, vodka, 40% abv

Available - From early-April

Location - Russia, initially in selected off- and on-trade outlets in Saint Petersburg, “with potential for further expansion as the brand develops”

Price - Around RUB400 (US$14) per 50cl bottle

Distribution - Diageo

Diageo has trumpeted the launch of Smirnov Titul as an assault on the super-premium vodka sector in Russia. The company said that it is “now seeing signs of Russian consumers starting to trade up within the (vodka) category.

“The super-premium vodka category has grown in value by 9% in the last six months,” Diageo said.

The variant will be produced in Saint Petersburg by Ladoga.