Product Launch - US: Diageo's Smirnoff Sorbet Light Pineapple Coconut

By | 23 January 2014

Click through to view the new addition to Diageos Sorbet Light line

Click through to view the new addition to Diageo's Sorbet Light line

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Diageo's Smirnoff Sorbet Light Pineapple Coconut

Category - Spirits, vodka, flavoured, reduced calories

Available - From this month

Location - US, nation-wide, on-trade

Price - SRP of US$15.99 per 75cl bottle

Diageo has launched a new flavour in its reduced-calorie Smirnoff vodka range.

Smirnoff Sorbet Light Pineapple Coconut claims to have 25% fewer calories than other "leading" dessert inspired, flavoured vodkas, at 78 calories per 1.5-ounce serving. It joins Raspberry Pomegranate, Lemon and Mango Passion Fruit - launched last year - in the Smirnoff Sorbet Light range.

Expert analysis

just-drinks on-trend: vodka flavours review

In the first of a new “on-trend” series, just-drinks dives a little deeper than usual into this trend-in-flux. In this mini-report, we look at recent vodka flavour consumption volume, focusing on the key US market. We combine market assessment with analysis of our product launch data. We review the current and likely future strategies of the key flavour players, and we attempt to lay out the likely short-term outlook for this developing trend.

Sectors: Product launches, Spirits

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