Product Launch - US: Diageo's Smirnoff Iced Cake, Kissed Caramel vodkas

By | 16 October 2012

Click through to view Diageos Smirnoff Iced Cake vodka

Click through to view Diageo's Smirnoff Iced Cake vodka

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Diageo's Smirnoff Iced Cake, Kissed Caramel vodkas

Category - Spirits, vodka, flavoured, 30% abv

Available - From this month

Location - US, nation-wide

Price - US$12.99 for a 75cl bottle

Diageo has launched two new sweet flavours for its Smirnoff vodka range ahead of the holiday season in the US.

The Iced Cake and Kissed Caramel variants target the Halloween, Thanksgiving and New Years season, the company announced today (16 October).

In a recently-released survey of the best-selling spirits brands of last year, Smirnoff came top of a list of 50.

Show the press release

With the holiday season kicking off at the end of the month, SMIRNOFF Vodka is introducing two new flavored vodkas - Iced Cake and Kissed Caramel - giving adult consumers  a reason to raise their glasses and celebrate every occasion  this holiday season.  As the world's number-one selling and most awarded vodka brand, these decadent new flavors are the best way for consumers and fans of SMIRNOFF to honor every event, big or small.

Creaed from award-winning SMIRNOFF No. 21 Vodka, SMIRNOFF Iced Cake and SMIRNOFF Kissed Caramel flavored vodkas join SMIRNOFF Fluffed Marshmallow and SMIRNOFF Whipped Cream in the brand's increasingly popular line of confectionary flavored vodkas. Just as there are two faces of the moon, two edges of a sword, and two sides to every story, SMIRNOFF is offering consumers two smooth, creamy tastes to experience: the sweet flavor of Iced Cake and the sultry essence of Kissed Caramel. 

"As pioneers in the world of cocktail culture, we're always experimenting with new tastes and trends to expand our portfolio and give consumers delicious, high-quality flavored vodka options suitable for all responsible drinking occasions," said Dan Kleinman, Brand Director for SMIRNOFF. "SMIRNOFF Iced Cake and SMIRNOFF Kissed Caramel make the perfect base for any celebratory cocktail; whether it's a birthday, an engagement or a promotion at work, these flavors work so well with those key moments that call for raising a glass."

Formerly reserved exclusively for the characters of VH1's hit scripted television show Single Ladies, SMIRNOFF Iced Cake and SMIRNOFF Kissed Caramel are now available for consumers of legal drinking age at liquor and grocery stores nationwide for a suggested retail price of $12.99 for a 750mL bottle.

Original source: Company Release

Sectors: Product launches, Spirits

Companies: Diageo, Smirnoff

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