Product Launch - UK: Diageo's Smirnoff Apple Bite
Click through to view Diageo's Smirnoff Apple Bite
Category - Spirits, vodka, pre-mix, apple and lemonade, 6.4% abv
Available - From mid-August
Location - UK, nation-wide; later rollout across Western Europe
Price - SRP of GBP1.90 (US$3) per 25cl can
Distribution - Diageo
Diageo has launched a pre-mix Smirnoff vodka can into the UK market ahead of a wider European rollout.
Smirnoff Apple Bite is a blend of Smirnoff vodka, lemonade and apple juice, Diageo said this week. It hits UK shelves at the same time as Smirnoff Gold, which the producer said yesterday is being launched in the country after first being introduced in travel retail.
Smirnoff Apple Bite will launch in other Western Europe markets next month, Diageo said.
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