Diageo launches Rokk

Diageo launches Rokk

Category - Spirits, vodka, 40% abv for the original version and 35% abv for flavoured versions - raspberry, orange, citrus and apple

Available - Now

Location - Off- and On-trade in the US

Price - US$12.99 per 750ml bottle

Distribution - Diageo

"There is growing consumer interest in high quality, imported vodkas," said Diageo's brand director for Rokk, Adam Rosen.

"The launch of Rokk marks a significant addition to Diageo's offerings, providing a compelling premium-priced, Swedish import in a period when consumers are looking for choice in the import space."

For previous news on Rokk, click here.