Diageo reshuffles North America sales team

Diageo reshuffles North America sales team

Diageo's chief financial officer in North America, Cathy Jessup, is to leave the drinks firm.

Jessup has decided to "pursue a financial role outside of Diageo", the Smirnoff and Guinness owner said yesterday (15 July).

The firm will replace Jessop with Chris Davies, the current managing director of its Diageo Business Services based in Budapest. Davies will take up the role on 1 September.

Separately, Diageo said that it has created a president and chief commercial officer role for North America.

Kevin O’Neil, currently president of the commpany's US spirits & TBA national accounts and sales development, will take up the position and will report directly to Diageo USA president Larry Schwartz.

"By realigning Kevin’s energy toward driving the strategic vision for Diageo’s sales organisation across spirits, beer and wine, our sales teams will be able to focus on delivering excellent execution with our distributors,” said Schwartz.

"In this new position, O’Neil will have the opportunity to expand his influence across the total US & Canadian commercial teams, and will help to seamlessly connect brand marketing, innovation, trade marketing, sales and distributor management," said Diageo.

O'Neil's current job will be carved up between Mark Huber, president of US spirits in the 19 control states and also TBA national accounts, and Pete Carr, currently president of Diageo USA sales and who has been appointed to the new position of president for spirits in open states in the US.

Carr's successor will be announced at a later date, Diageo said.