Product Launch - US: Diageo's Jose Cuervo Margarita RTS variants

By | 4 April 2011

Click through to see Diageos Jose Cuervo Light Margarita

Click through to see Diageo's Jose Cuervo Light Margarita

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Diageo's Jose Cuervo Margarita RTS variants

Category - Spirits, Tequila, RTD, 9.95% abv

Available - From this month

Location - US, nationwide, off-trade

Price - SRP of US$14.99 per 1.75-litre PET bottle

Distribution - Diageo

Available from this month will be Jose Cuervo Authentic Light Margarita ready-to-serve, as well as Jose Cuervo Authentic Watermelon Margarita. The company is also launching a non-alcoholic version, 'Zero Calorie' Margarita Mix.

The 'Light' variant, made using Jose Cuervo Especial Gold, Triple Sec and a twist of lime, contains around 100 calories per serving.

The launches will be supported by a marketing push that includes promotions, public relations, merchandising and sampling events in addition to digital media.

The Jose Cuervo Authentic Margarita portfolio includes Classic Lime, Mango, Strawberry-Lime, Pomegranate and Golden flavours.

Sectors: Product launches, Spirits

Companies: Diageo

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