Product Launch - US: Diageo's Jose Cuervo Margarita RTS variants
Click through to see Diageo's Jose Cuervo Light Margarita
Diageo's Jose Cuervo Margarita RTS variants
Category - Spirits, Tequila, RTD, 9.95% abv
Available - From this month
Location - US, nationwide, off-trade
Price - SRP of US$14.99 per 1.75-litre PET bottle
Distribution - Diageo
Available from this month will be Jose Cuervo Authentic Light Margarita ready-to-serve, as well as Jose Cuervo Authentic Watermelon Margarita. The company is also launching a non-alcoholic version, 'Zero Calorie' Margarita Mix.
The 'Light' variant, made using Jose Cuervo Especial Gold, Triple Sec and a twist of lime, contains around 100 calories per serving.
The launches will be supported by a marketing push that includes promotions, public relations, merchandising and sampling events in addition to digital media.
The Jose Cuervo Authentic Margarita portfolio includes Classic Lime, Mango, Strawberry-Lime, Pomegranate and Golden flavours.
The penultimate part of this month's management briefing considers the emerging markets, and the position they will take in the future of our industry....
Diageo's multi-million dollar partnership with Facebook is a sign of things to come and makes sense for all parties....
New guidelines for social media launched yesterday by the European Forum for Responsible Drinking (EFRD) and the Distilled Spirits Council of the United States (DISCUS) set new standards of self-regul...
Heineken has made two executive appointments at its US division, with one moving across from Diageo and the other joining from Nielsen....
- The category today - Scotch Whisky I
- Today's Market Trends - Scotch Whisky II
- Key Brands Performance - Scotch Whisky IV
- Tomorrow's Market Trends - Scotch Whisky III
- Category Trends - Scotch Whisky V
- Beam Suntory names CFO, makes structural changes
- Diageo to accept US$1m South Korea fine
- Analysts clash over AB InBev SAB Brexit impact
- Brown-Forman shuffles director pack
- Pernod switches Travel Retail Europe op's director
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Soft Drinks Global Overview: Growth Opportunities Between Category Lines
- Consumer and Market Insights: Wine Market in China
- Global travel retail insights - market forecasts, product innovation and consumer trends