Product Launch - US: Diageo's Jeremiah Weed Flavored Malt Beverages
By just-drinks.com editorial team | 5 April 2011
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Diageo's Jeremiah Weed Flavored Malt Beverages |
Diageo's Jeremiah Weed Flavored Malt Beverages
Category - Malt beverage, FMB, 5.8% abv
Available - From this month
Location - US, distributed to licensed beer retailers by beer wholesalers
Price - SRP of US$7.99 per six-pack of 12 oz cans, and $2.49 to $2.79 per 23.5 oz can
Distribution - Diageo
The Jeremiah Weed FMB range is made up of three variants, Lightning Lemonade, Roadhouse Tea and Spiked Cola.
“With the growing popularity of the Jeremiah Weed trademark via Jeremiah Weed Sweet Tea vodka, we saw a need to offer our consumers an alternative to beer that carries the logo,” the company said.
Sectors: Beer & cider, Product launches, Spirits
Companies: Diageo
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