COMMENT: Diageo’s Ice starts to break
By Datamonitor | 23 February 2004
Diageo is doing well: its latest results confirm that focusing on its global drinks megabrands was the right decision. However, it has not yet come up with a successful new product to offset declining RTD Smirnoff Ice. Whether Diageo's future outlook is excellent or merely good depends heavily on whether its product innovation team can deliver another Ice.
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Diageo is doing well: its latest results confirm that focusing on its global drinks megabrands was the right decision. However, it has not yet come up with a successful new product to offset declining RTD Smirnoff Ice. Whether Diageo's future outlook is excellent or merely good depends heavily on whether its product innovation team can deliver another Ice.
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