Product Launch - US: Diageo's Guinness Foreign Extra Stout
Diageo's Guinness Foreign Extra Stout
Category - Beer, stout, 7.5% abv
Available - From 1 October
Location - US
Price - SRP of US$9.49 for four 11.2oz bottles
Distribution - Diageo
Guinness Foreign Extra Stout is carbonated unlike the nitrogenated Guinness Draught.
The beer was originally known as West India Porter, and was developed to enable Guinness to be shipped around the world. It was brewed with extra hops, a natural preservative for beer, allowing it to survive long journeys overseas. Foreign Extra Stout made its debut in the US in 1817, although exports were discontinued during prohibition and the variant is now making its return to the market.
The variant is already available in Ireland and the UK and throughout Asia, Africa and the Caribbean. It makes up 45% of Guinness sales globally.
No sooner had I penned some ponderings on yet another 'Diageo in move to buy...' story yesterday, as (yet) another one came along....
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