Diageo's Bundaberg to be ICC Cricket World Cup's official rum
Diageo has struck a deal with the ICC
Diageo has signed a deal with the International Cricket Council (ICC) to make Bundaberg the official rum of next year's cricket World Cup.
As part of the deal, announced today, the rum brand will be supplied at a “number” of the tournament's venues, the ICC said in a statement.
Adam Ballesty, Diageo Australia's marketing director, said: “We are delighted to be partnering with the ICC Cricket World Cup 2015 and supporting Australia’s biggest summer of cricket.” Other drinks sponsors of the tournament include Treasury Wine Estates with its Matua and Wolf Blass brands, and PepsiCo.
The ICC Cricket World Cup takes place in Australia and New Zealand from 14 February to 28 March.
Earlier this year, Diageo revealed it was moving the “majority” of its bottling at Bundaberg Distilling Co to its plant in Huntingwood, Western Sydney.
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