Diageo's Blossom Hill Limited Edition White Zinfandel

Category - Wine, California, rosé

Available - For six weeks from 16 November

Location - UK, all channels

Price - RRP between GBP5 (US$8.16) and GBP6 per bottle

Distribution - Percy Fox & Co

A consumer advertising campaign will run in the November and December issues of the retailer magazines to back the launch.