Product Launch: GLOBAL: Diageo's 2012 Special Releases
Click through to view Diageo's 2012 Special Releases
Diageo's 2012 Special Releases
Category - Spirits, whisky, Scotch, single malt, eight of: a 35-year-old Talisker; a 32-year-old Port Ellen; a 35-year-old Brora; a 30-year-old Auchroisk; a 14-year-old Caol Ila; a 25-year-old Dalwhinnie; and a 12-year-old and a 21-year old Lagavulin
Available - From this autumn
Location – On sale from specialist retailers in Northern Europe, in selected Asian markets and in the US
Price - Ranging from GBP66(US$82) for Caol Ila 12 to GBP600 for Brora
Distribution - Diageo
Every autumn Diageo releases a collection of limited edition single malt Scotch whiskies. Eight such single malt whiskies, all at natural cask strength, are being released this year.
This year's batch include a 35-year-old Talisker, the oldest the company has brought out from the distillery. The Talisker costs GBP525.
The batch also includes a 32-year-old Port Ellen (GBP400) and a 35-year-old Brora (GBP600). Both of these distilleries closed down in 1983.
“Our ever-diminishing stocks of Brora and Port Ellen have once again been successfully explored for hidden treasures, which will no doubt further increase the huge over-demand for these rare products.” Morgan said. “It is amazing to think that those distilleries closed nearly 30 years ago.”
Last month, Diageo released its first Chinese baijiu brand in the UK.
Diageo has announced its Single Malt Scotch Whiskies to be released in limited edition this autumn in the Special Releases series. All are at natural cask strength.
As usual, the series embraces some exceedingly rare and therefore increasingly sought after single malts from the dwindling stocks of long-silent distilleries alongside expressions from familiar and less familiar working distilleries, but at unusual ages.
The eight single malt releases this year are:
Auchroisk™ 30 year
a™ 35 year old
Caol Ila™ 14 year old
Dalwhinnie™ 25 year old
Lagavulin™ 12 year old
Lagavulin™ 21 year old
Port Ellen™ 32 year old
Talisker™ 35 year old
All are at natural cask strength.
‘Treasures for all’
“Once again I hope we have released whiskies here to interest very many single malt drinkers and connoisseurs” said Nick Morgan, Diageo’s Head of Whisky Outreach.
“The iconic 21 year old Lagavulin will, I’m sure, not disappoint those who have bought the previous highly-regarded bottling, and will be a delight for those who haven’t tried it before. An ‘unpeated’ Caol Ila from ex-bodega European Oak will be fascinating. We are particularly excited about the Talisker 35 year old – the oldest we have ever released from this celebrated distillery.
“And our ever-diminishing stocks of Brora and Port Ellen have once again been successfully explored for hidden treasures, which will no doubt further increase the huge over-demand for these rare products . It is amazing to think that those distilleries closed nearly 30 years ago.”
DISTILLERY NO. OF BOTTLES UK RRP COMMENTS
Auchroisk 30 year old 2,976 £230 The oldest Auchroisk ever released by the distillers. From a mix of American & European Oak refill casks filled in 1982.
Brora 35 year old 1,566 £400 Eleventh of a very limited series of annual releases. Vatted from whiskies at least 35 years old distilled in 1976 & 1977 and aged in refill American Oak casks
Caol Ila 14 year old limited numbers £66 From a batch made only once a year,: the 7th limited release of unpeated Caol Ila, the first at fourteen years old, also the first ‘sherried’ Caol Ila released in this series. From 1st fill ex-bodega European Oak casks filled in 1997.
Dalwhinnie 25 year old 5,358 £185 Latest of four limited releases to be offered by the distillery, and the first of these to come from rejuvenated American Oak hogsheads.
Lagavulin 12 year old limited numbers £71 Eleventh in a series of special 12 year old releases from the original distiller’s stocks. Vatted from refill American Oak casks, each at least 12 years old.
Lagavulin 21 year old 2,772 £350 Only the second 21 year old ever bottled by the original distillers. Vatted from first fill ex-sherry European Oak casks each at least 21 years old, filled in 1991.
Port Ellen 32 year old 2,964 £600 Twelfth of a very limited series of annual releases. From refill American Oak and refill European Oak casks filled in 1979.
Talisker 35 year old 3,090 £525 The oldest limited release ever offered by the distillery. Sixteenth in this series. From American & European Oak refill casks filled in 1977.
Note: Brora Distillery and Port Ellen Distillery both closed in 1983.
From specialist retailers in Northern Europe, in selected Asian markets and in the USA.
Original source: www.diageo.com
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