Diageo is looking for a "freshness of approach" with its new wine chief

Diageo is looking for a "freshness of approach" with its new wine chief

Diageo Wines Europe (DWE) has appointed Sarah Miles as its new managing director. 

Miles, who has been with Diageo for ten years, has replaced Nick Hyde in the role, the company announced late last week. Hyde has moved to be chairman of DWE.

Miles' remit will include fine wine business, Justerini & Brooks (J&B), and distributor Percy Fox & Co, both Diageo subsidiaries. On J&B, she said the aim was to bring a "freshness of approach" to the role of wine merchant and "nuture relationships" with collectors and investors globally.

The division is also looking to develop its on-trade business to focus on top UK restaurants and hotels, Miles said.

Justerini & Brooks has also promoted some of its internal team. Giles Burke-Gaffney has been appointed buying director, while other promotions include Julian Campbell and Kate Janacek  moving from the customer sales team into a beefed-up buying team. 

Two new marketing roles have been created and will be filled "shortly", the company said. 

Diageo's wine brands currently account for around 6% of the company's net sales.