US: Diageo wine unit bags Spanish distribution deal
Diageo's US-based fine wine unit has secured exclusive distribution rights to two Spanish wines, the first time the division has handled wines from the European country.
The two wines are Campo Eliseo and Campo Alegre from the Toro appellation of Spain, Diageo Chateau & Estate Wines (DC&E) announced yesterday (16 September). The wines are a joint venture between consultant and winemaker Michel Rolland, his wife Dany and Bordeaux-based winemaker Francois Lurton.
Shipping of the wines to the US began earlier this month.
DC&E said the move is part of a strategy to “seek out best-in-class wines from the most important wine regions throughout the world”.
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