US: Diageo views Budweiser as bigger rival than Allied
A senior executive of Diageo has said that plans for expansion in the US market means that it is now competing more with beer giant Anheuser-Busch than its traditional rival the number two spirits and wine company Allied Domecq. CEO of Diageo North America, Paul Clinton speaking in Paris at the launch of a new US strategy, told Reuters in an interview that the company would be looking to reduce the number of distributors it used in the US and take market share from brewers with its portfolio of RTDs.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Focus - Pernod Ricard's Q1 sales by brand
- Time for Heineken to make a European break
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Whisky downturn slows Diageo's Scotch spend
- Beam Suntory, Edrington part ways in Travel Retail
- Pernod Ricard sees sales lift in Q1