US: Diageo views Budweiser as bigger rival than Allied
A senior executive of Diageo has said that plans for expansion in the US market means that it is now competing more with beer giant Anheuser-Busch than its traditional rival the number two spirits and wine company Allied Domecq. CEO of Diageo North America, Paul Clinton speaking in Paris at the launch of a new US strategy, told Reuters in an interview that the company would be looking to reduce the number of distributors it used in the US and take market share from brewers with its portfolio of RTDs.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Interview - Bacardi global marketing boss, whisky
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Comment - Hybrid Spirits: Innovation or Laziness?
- Constellation grapples with glass as reality bites
- Focus - Heineken's H1 Performance by Region
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Portman finds against Diageo "mix it up" tagline
- Diageo appoints head for Asia marketing unit
- Bacardi sees North America president step down