US: Diageo views Budweiser as bigger rival than Allied

By just-drinks.com editorial team | 6 March 2002

A senior executive of Diageo has said that plans for expansion in the US market means that it is now competing more with beer giant Anheuser-Busch than its traditional rival the number two spirits and wine company Allied Domecq. CEO of Diageo North America, Paul Clinton speaking in Paris at the launch of a new US strategy, told Reuters in an interview that the company would be looking to reduce the number of distributors it used in the US and take market share from brewers with its portfolio of RTDs.

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A senior executive of Diageo has said that plans for expansion in the US market means that it is now competing more with beer giant Anheuser-Busch than its traditional rival the number two spirits and wine company Allied Domecq. CEO of Diageo North America, Paul Clinton speaking in Paris at the launch of a new US strategy, told Reuters in an interview that the company would be looking to reduce the number of distributors it used in the US and take market share from brewers with its portfolio of RTDs.

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