US: Diageo views Budweiser as bigger rival than Allied
A senior executive of Diageo has said that plans for expansion in the US market means that it is now competing more with beer giant Anheuser-Busch than its traditional rival the number two spirits and wine company Allied Domecq. CEO of Diageo North America, Paul Clinton speaking in Paris at the launch of a new US strategy, told Reuters in an interview that the company would be looking to reduce the number of distributors it used in the US and take market share from brewers with its portfolio of RTDs.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Five ways small brands can beat big players
- Pernod Ricard Q1 2017 results by region, brand
- Interview, Bulldog Gin CEO Anshuman Vohra, Pt II
- Heineken's Q3 2016 results - Preview
- Analysts upbeat on Pernod Ricard's US success
- Stumbling UK Pound prompts Conviviality price hike
- Bacardi rolls out new Oakheart rum packs to US
- Edrington’s The Macallan 40 Year Old - NPD
- Seedlip eyes global growth with export deal
- Beam Suntory workers end Jim Beam strike
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global RTD insights - market forecasts, product innovation and consumer trends