US: Diageo utilises Diddy, Ciroc link at boxing match

By just-drinks.com editorial team | 21 January 2008

Diageo has promoted its responsible drinking message across the US by using its alliance between its Ciroc vodka brand and Sean Diddy Combs during a recent boxing match.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Diageo has promoted its responsible drinking message across the US by using its alliance between its Ciroc vodka brand and Sean Diddy Combs during a recent boxing match.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

GLOBAL: Pernod Ricard ordered to sell ahead of V&S purchase closure
Pernod Ricard has been set a selection of hoops to jump through ahead of the closure of its acquisition of Vin & Sprit.

Research - Asia Pacific giants expand horizons
The Asia Pacific region is home to some of the world's largest spirits producers though many of them are focused predominantly on their domestic markets. Others, however, are expanding their international horizons. Jeremy Cunnington of Euromonitor International looks at three of the region's most prominent spirits producers, Suntory, United Spirits (UB Group) and Thai Beverage.

INDIA: ABD introduces Wodka Gorbatschow to India
Allied Blenders & Distillers (ABD) has introduced the German vodka brand Wodka Gorbatschow to the Indian market.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page