Diageo's Johnnie Walker Scotch whisky brand strengthened its hold on the global Travel Retail market last year, increasing volumes by 15%, new figures have shown.

The blended Scotch whisky brand now accounts for 11% of all spirits volumes in travel retail, according to IWSR numbers released late last week. Johnnie Walker sold 2.33bn nine-litre cases in the channel in 2012, twice as many as Pernod Ricard's Absolut, which took a 5% share of the market.

Jack Daniel's saw its travel retail volumes increase by 11% last year, making it the fourth-biggest travel retail spirits seller last year. IWSR said the increase was helped by the success of Brown-Forman's Jack Daniel's extension, Tennessee Honey, and new Jack Daniel’s concept outlets in international airports.

Overall, the top ten travel retail brands by volume accounted for 40% of the market last year. Among them, they increased volumes year-on-year by 7% to 8.55bn cases.

Diageo had the largest brand representation on the Top 100 with 18 brands, followed by Pernod Ricard (17), Beam Inc (10), Bacardi (six), William Grant & Sons (five), Campari (five) and Brown-Forman (three). Scotch was the largest category, accounting for 26 brands. Liqueurs followed with 13 brands, and vodka with 12.

The figures came from a new IWSR report “IWSR’s Top 100 Spirits Brands in travel retail”.

The 2013 Tax Free World Association World Exhibition runs in Cannes this week. just-drinks will be there to cover all the latest news in the Travel Retail category. For a preview of the event, click here.

Below is the Top 10 of the IWSR's Top 100 Travel Retail Brands list

Rank/Brand Owner Volume 2010 Volume 2011 Volume 2012 % change 2012 on '11 Volume change 2012 on '11 % share of volume 2012
1. Johnnie Walker Diageo 1780.9 2026.3 2336.4 15.3 310.1 10.9
2. Absolut Pernod Ricard 999.1 1110.9 1066.5 -4 -44.4 5
3. Chivas Regal Pernod Ricard 792.4 890.5 931.2 4.6 40.7 4.4
4. Jack Daniel's Brown-Forman 525.2 658.8 733.3 11.3 74.5 3.4
5. Baileys Diageo 628.4 702.2 711.6 1.3 9.4 3.3
6. Bacardi Bacardi-Martini 558 601.3 638 6.1 36.7 3
7. Smirnoff Diageo 586.5 584.6 632.5 8.2 47.9 3
8. Ballantine's Pernod Ricard 517.6 579.5 596 2.8 16.5 2.8
9. Hennessy LVMH 358.5 460.4 476.2 3.4 15.8 2.2
10. Courvoisier Beam 231.3 322.2 389.4 20.9 67.2 1.8