Diageo ups e-commerce focus with new exec role
Marco Preda is leading Diageo's increased focus on e-commerce and digital
Diageo has installed a former Ralph Lauren executive to lead its digital and e-commerce business.
Marco Preda took up the role as the drinks firm's general manager, digital and e-commerce for Europe last month. Diageo said the job was created to “unify the company’s digital practices and develop a comprehensive digital presence" to generate new business and "maximise online sales”.
“We are constantly seeking new ways to innovate and to showcase and sell our brands in the most exciting, new and convenient ways possible,” said John Kennedy, Diageo Europe's president. “The digital world opens up new opportunities for us and we are really excited about the role Marco will play in shaping the future of the company.”
Preda, who is based at Diageo's London headquarters, was Ralph Lauren's senior director for e-commerce, business operations & strategic planning. Prior to that, he worked for Swiss pharmaceutical firm Merck Serono, Johnson & Johnson, BT and Foot Looker.
Last week, the Smirnoff producer reported flat half-year sales and a slip in profits as Asia-Pacific contined to drag on the group.
Canadean's "Diageo plc : Consumer Packaged Goods - Company Profile, SWOT & Financial Analysis" contains in depth information and data about the company and its operations....
Today, Diageo reported a lift in H1 net profits but net sales fell. Here just-drinks takes a look at the performance of the group's regions in the first half:...
Technavio's market research analyst predicts the global scotch whiskey market to witness a steady growth at a CAGR of around 5% during the forecast period....
The World Economic Forum's Global Risks Report 2016 rates the failure of climate change mitigation and adaptation as the risk that could have the greatest impact on business over the next ten years, w...
There is an air of uncertainty ahead of the release of Diageo's half-year results, due on Thursday....
- Cannabis – A clear and present danger to alcohol
- Is Irish whiskey ready to recognise its potential?
- Interview - Bernstein analyst Trevor Stirling
- Global Travel Retail - What is the Grey Market?
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Corporate Relations Director to leave Diageo
- Bacardi names new global communications head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard pairs Usain Bolt with Mumm Champagne