GLOBAL: Diageo unveils new Baileys Original Irish Cream bottle

By | 5 March 2013

Click through to view Diageos new Baileys bottle

Click through to view Diageo's new Baileys bottle

view 1 related image

Diageo has launched a more “feminine” bottle for its Baileys Original Irish Cream as it continues a brand overhaul of the liqueur.

The new bottle is taller with higher shoulders to "maximise shelf impact" as well as increase appeal to women, Diageo said yesterday (4 March). “Baileys is a brand that appeals specifically and uniquely to women, and through this re-design we embrace and celebrate that timeless appeal in a fresh and contemporary way,” the brand's global director, Garbhan O’Bric, said.

The redesign follows the launch of Diageo's biggest-ever global marketing campaign for Baileys, unveiled in October. The bottle will launch globally from this month, Diageo said.

Baileys biggest markets by net sales are the US, UK, Canada and Germany.

Expert analysis

Diageo plc: Consumer Packaged Goods Company Profile, SWOT & Financial Report

Canadean's "Diageo plc: Consumer Packaged Goods - Company Profile & SWOT Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts,major products and services, swot analysis, business description, and company history.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Diageo

There are currently no comments on this article

Be the first to comment on this article

Related research

Diageo Plc in Spirits (World)

Since the great recession of 2008/2009 Diageo has transformed itself, primarily through acquisition, from being overly focused on mature markets to a more balanced geographic split and if, as seems likely it gains control of UB Group’s United Spirits...

Related articles

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

INDIA: Empee Distilleries, United Spirits agree IMFL production tie-up

Empee Distilleries has secured a three-year contract with United Spirits to produce Indian Made Foreign Liquor (IMFL) for the Diageo-controlled company in the state of Karnataka.

Product Launch - US: Diageo's Ciroc Amaretto

Diageo has launched what it claims is the first Amaretto-flavoured vodka.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page