GLOBAL: Diageo unveils Alfred Dunhill Johnnie Walker Blue Label collection

By | 19 June 2013

Click through to view the Alfred Dunhill travellers trunk

Click through to view the Alfred Dunhill travellers trunk

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Diageo has teamed up with Alfred Dunhill to launch a limited-edition travellers trunk for its Johnnie Walker Blue Label Scotch.

The trunk contains a bottle of Johnnie Walker Blue Label and four engraved crystal glasses and is based on Dunhill's vintage car trunk design, Diageo said today (19 June). The 500 trunks, which also contain a whisky funnel, a pair of ice tongs and a Dunhill flask, will go on sale globally, Diageo said.

The trunks are part of a Dunhill collection that also includes two giftpacks, one available only in Travel Retail. It is not immediately clear how much the collection will cost.

The range is the latest in Johnnie Walker Blue Label partnerships that has included Porsche and other luxury brands.

"We believe that our brands need to focus on two things,” Diageo's global reserve MD James Thompson said. “One is to stay relevant with continual innovation augmenting our heritage; and enhance our credentials with like-minded brand partners.”

In April, new just-drinks research showed that consumers from BRIC countries are boosting the Travel Retail sector.

Expert analysis

Global market review of blended and single malt Scotch whisky – forecasts to 2017

This latest global Scotch whisky report from IWSR and just-drinks is the most comprehensive edition we've published. It features 135 data tables covering the consumption volumes of the top malt and blended brands in each of 30+ countries, plus forecasts for Scotch by quality category globally and in each market.

Sectors: Emerging markets – BRIC, Spirits

Companies: Diageo, Johnnie Walker

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