GLOBAL: Diageo unveils Alfred Dunhill Johnnie Walker Blue Label collection
Click through to view the Alfred Dunhill travellers trunk
The trunk contains a bottle of Johnnie Walker Blue Label and four engraved crystal glasses and is based on Dunhill's vintage car trunk design, Diageo said today (19 June). The 500 trunks, which also contain a whisky funnel, a pair of ice tongs and a Dunhill flask, will go on sale globally, Diageo said.
The trunks are part of a Dunhill collection that also includes two giftpacks, one available only in Travel Retail. It is not immediately clear how much the collection will cost.
The range is the latest in Johnnie Walker Blue Label partnerships that has included Porsche and other luxury brands.
"We believe that our brands need to focus on two things,” Diageo's global reserve MD James Thompson said. “One is to stay relevant with continual innovation augmenting our heritage; and enhance our credentials with like-minded brand partners.”
In April, new just-drinks research showed that consumers from BRIC countries are boosting the Travel Retail sector.
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