UK: Diageo toasts tumbling media rates

By Nigel Huddleston | 24 March 2009

Diageo GB is taking advantage of plummeting media rates to ramp up support for its spirits brands in 2009.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Diageo GB is taking advantage of plummeting media rates to ramp up support for its spirits brands in 2009.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

UK: Diageo trials mid-strength Guinness
Diageo is trialling a mid-strength version of its Guinness beer in the UK, in response to calls for drinks with a lower alcohol content.

just the round-up - The week in drinks
See the top ten stories published on just-drinks this week.

UK: Whyte & Mackay may cut Diageo supply deal
Whyte & Mackay, the Scotch whisky group owned by India's United Spirits, may cut its deal to supply bulk Scotch whisky to Diageo in favour of more lucrative contracts with smaller distillers.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page