Diageo is planning the roll-out from April

Diageo is planning the roll-out from April

Diageo has announced the roll-out of its RTD cocktail range Parrot Bay across eight European countries. 

The brand, launched in the US last July, will be released in the off-trade in the UK, Ireland, Belgium, Greece, Italy, the Netherlands and Portugal in April. It follows a trial in the UK, Belgium and Greece last year, Diageo said yesterday (25 February). 

Parrot Bay, packaged in a frozen liquid pouch, comes in three flavours: berry daiquiri, citrus daiquiri and pina colada. 

In the UK, the launch will be backed from July by a GBP2.1m (US$3.2m) through-the-line campaign, including TV advertising.