UK: Diageo to launch Guinness Mid-Strength in UK

By Chris Mercer | 20 January 2012

Diageo plans to tentatively launch Guinness Mid-Strength in the UK off-trade next month, as it seeks to take advantage of a duty tax discount and offer consumers a lower-alcohol alternative.

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Diageo plans to tentatively launch Guinness Mid-Strength in the UK off-trade next month, as it seeks to take advantage of a duty tax discount and offer consumers a lower-alcohol alternative.

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