SINGAPORE: Diageo to launch F1 drink-drive campaign

By just-drinks.com editorial team | 17 March 2008

Diageo is to launch a campaign under its Johnnie Walker brand, tied in with its sponsorship of Formula One motor racing, aimed at persuading consumers never to drink and drive.

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Diageo is to launch a campaign under its Johnnie Walker brand, tied in with its sponsorship of Formula One motor racing, aimed at persuading consumers never to drink and drive.

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