TRAVEL RETAIL: Diageo to launch city-themed Smirnoff bottles

By Olly Wehring | 4 October 2011

Diageo has lined up four limited edition bottlings for Smirnoff, highlighting the vodka brand's nightlife-related global consumer campaign.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Diageo has lined up four limited edition bottlings for Smirnoff, highlighting the vodka brand's nightlife-related global consumer campaign.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

TRAVEL RETAIL: Diageo travel retail head to move on after two years
Diageo has announced a change of MD at its Global Travel and Middle East (GTME) division.

just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:

UK: Diageo targets summer boost for Blossom Hill rose range
Diageo has launched a GBP1.2m (US$1.9m) Summer advertising campaign in the UK for its Blossom Hill wine brand.

Market research related to this article

Diageo plc
Datamonitor's Diageo plc - SWOT Analysis company profile is the essential source for top-level company data and information. Diageo plc - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides s...

Premixed Smirnoff Vodka and Cola Case Study: Propelling Premix Spirits into the Mainstream
Although the UK RTD (ready to drink) sector is in long-term decline, Diageo has been innovating with a new range of canned premixed ready to drink spirit and mixer serves....

Premixed Smirnoff Vodka and Cola: Propelling Premix Spirits into the Mainstream
Although the UK RTD (ready to drink) sector is in long-term decline, Diageo has been innovating with a new range of canned premixed ready to drink spirit and mixer serves. Convenience is not as big a consumer pull in alcohol as in other, non alcoholi...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page