UK: Diageo to launch Captain Morgan RTD in May

By Chris Brook-Carter | 1 March 2002

Diageo CEO Paul Walsh announced today that the company would be launching a Captain Morgan ready-to-drink (RTD) in the US in May this year. The brand will be called Captain Morgan Gold and Walsh told a sales team from Merrill Lynch, today that: "You'll have heard Bacardi have launched a product called Bacardi Silver, and guess what gold is better than silver."

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Diageo CEO Paul Walsh announced today that the company would be launching a Captain Morgan ready-to-drink (RTD) in the US in May this year. The brand will be called Captain Morgan Gold and Walsh told a sales team from Merrill Lynch, today that: "You'll have heard Bacardi have launched a product called Bacardi Silver, and guess what gold is better than silver."

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