UK: Diageo to invest GBP34m in Guinness over next 12 months - Video
The 20-second “Surge” spot, which can be viewed above, will also feature in cinema, digital and mobile advertising, Diageo said today (2 September). It is part of Diageo's GBP12.7m “permanent investment into quality” campaign that includes a “quality accreditation” programme running from this month to June next year.
“Guinness is growing at 4%, ahead of the total beer category, highlighting the consumer demand for premium beer,” said Nicola Samons, marketing manager for Guinness Western Europe. “Guinness will continue to drive value into this category and increase the visibility of premium beer in the on trade with this full through-the-line quality programme.”
The quality accreditation programme will see Guinness representations visit 18,000 UK on-trade outlets, where they will teach bar staff pouring skills, Diageo said.
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...
Following a flurry of activity in the Tequila sector last month, has Diageo finally returned to the point it had previously reached when it handled Jose Cuervo? Richard Woodard compares then to now....
Guinness Anchor Bhd aims to maintain its leadership of beer in Malaysia by constantly ensuring the product’s quality by meeting or even exceeding the demand from consumers, enhancing its distribution ...
Over the forecast period Guinness Cameroon will focus on consolidating its lead in stout, and strengthening its presence in lager and RTDs. To achieve these goals, the company will invest in the devel...
Since the great recession of 2008/2009 Diageo has transformed itself, primarily through acquisition, from being overly focused on mature markets to a more balanced geographic split and if, as seems li...
- Pernod's Portman Group penalty - a coincidence?
- A tobacco analogy soft drinks will want to embrace
- Comment - Coke Life: Hit or Miss?
- just The Preview - SABMiller's Q1
- just Five Years Ago: A-B InBev sells Oriental
- Remy posts Q1 sales drop as Edrington loss bites
- Bacardi to fight US football team legal action
- Pernod Ricard swings at Portman Group
- Diageo faces public consultation over W&M sale
- Distell to take 26% stake in spirits firm KHEAL