US: Diageo to create its own TV ad network

By just-drinks.com editorial team | 10 May 2002

By Ben Cooper Global drinks force, Diageo, is to form a "network" of local network affiliates, cable TV channels and other TV stations in the US, which will air TV advertising for its major spirits brands. The group's change of tack follows the decision by NBC not to carry spirits advertising on its national network.

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By Ben Cooper Global drinks force, Diageo, is to form a "network" of local network affiliates, cable TV channels and other TV stations in the US, which will air TV advertising for its major spirits brands. The group's change of tack follows the decision by NBC not to carry spirits advertising on its national network.

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