Diageo launched the Johnnie Walker Explorers Club brand extension in late-2012

Diageo launched the Johnnie Walker Explorers' Club brand extension in late-2012

Diageo is set to appeal a legal ruling in the US against its use of the term 'Explorers' Club' in the Johnnie Walker Explorers' Club brand extension.

The judgement against Diageo was handed down by the Supreme Court of the State of New York on Monday, after the Explorers Club, an organisation that promotes the “scientific exploration of land, sea, air and space”, had claimed that it owns the trademark on the name. The court ruled in favour of serving an injunction against Diageo, although the company has not received this yet.

When contacted by just-drinks today, a spokesperson for Diageo said: “We are extremely disappointed and disagree with the decision of Judge Ramos.

“We are awaiting official receipt of the order,” the spokesperson continued, “and are planning to seek to stay the injunction while we immediately appeal this case.”

Diageo launched the Explorers' Club collection in late-2012 with Spice Road being followed last year by Gold Route and Royal Route.

To read the full ruling, click here.

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