INDIA: Diageo targets Absolut with "super-premium" vodka
By just-drinks.com editorial team | 19 January 2007
Diageo is targeting Absolut vodka in India with the launch of a "super-premium" Smirnoff variant next month.
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Diageo is targeting Absolut vodka in India with the launch of a "super-premium" Smirnoff variant next month.

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