South Korea has taken delivery of Diageos Zacapa rum portfolio this month

South Korea has taken delivery of Diageo's Zacapa rum portfolio this month

Diageo has launched the full range of Zacapa rums in the South Korean market.

The company confirmed to just-drinks yesterday (1 November) that Zacapa Centenario 15, Zacapa Centenario 23 and the ultra premium Zacapa Centenario XO will all be available in hotel bars and fine wine stores across the country.

Diageo secured a three-year global distribution and joint marketing deal with Industrias Licoreras de Guatemala for Zacapa back in February 2008. The agreement is set to end on 1 April next year, after which Diageo has an option to buy a 50% equity stake in the brand subject to performance criterion.