Diageo has seen US wine & spirits sales dip

Diageo has seen US wine & spirits sales dip

Diageo has extended its distribution tie-ups in the US with the Charmer Sunbelt Group.

The two companies said late last week that the “long-term” extensions will see Charmer Sunbelt continue to exclusively handle Diageo's brands in Arizona, Colorado, Delaware, Maryland, New York, South Carolina, and the District of Columbia. Charmer Sunbelt will also remain the exclusive broker in Montgomery County Maryland, one of the country's 17 Control jurisdictions.

No details regarding the duration of the agreements were disclosed.

"We are pleased to renew our relationship with CSG in these markets" said Jeff Ivey, chief commercial officer at Diageo North America. "Diageo will continue to evolve our route-to-market strategy based on having the best leadership, capabilities and most importantly performance. We look forward to working with them to achieve future success."

In full-year results, released in late-July, Diageo saw its US spirits and wine unit post a 2% dip in sales.