US: Diageo spreads Crown Royal NASCAR programme to cover all “US heroes”

By Olly Wehring | 29 July 2011

Diageo's Crown Royal whisky brand is expanding its "Your Name Here" NASCAR promotion in the US to honour "all of the nation's heroes" next year.

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Diageo's Crown Royal whisky brand is expanding its "Your Name Here" NASCAR promotion in the US to honour "all of the nation's heroes" next year.

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