IRELAND: Diageo speaks out over Arthur's Day backlash
The event was first held in 2009 by Diageo
Doctors, psychiatrists, youth workers and musicians have voiced concerns about the event, with some suggesting it encourages binge-drinking, the Irish Examiner has reported. One group has even set up a social media campaign calling for the day of events, launched initially in 2009 to celebrate the 250th anniversary of the Guinness lease, to be boycotted, it was reported.
But, in a statement to just-drinks today (24 September), a Diageo spokeperson said the company “implements a strong responsible drinking awareness campaign” around the event and offers “clear advice to pubs creating their own celebrations”. After the first round of Arthur's Day events, Diageo decided to mark the anniversary annually. The global campaign has also seen events in Lagos, Kuala Lumpur and Jakarta.
In Ireland this year, around 500 music events will be staged at pubs and venues, Diageo said. “We encourage all 500 participating pubs to give out free water and free food at the larger ticketed venues,” the spokesperson added.
For as long as many of us can remember, international spirits has been a profitable category for investors....
Rioja producer Bodegas Valdemar has partnered with Terlato Wines to bring its wines into the US....
- Chile's winemakers caught out by Brexit "disease"
- Interview - Pernod Ricard's luxury director
- What's coming up in wine in 2017? - Comment
- The just-drinks Analyst - 2017 forecasts
- What's coming up in beer in 2017? - Comment
- Diageo Australia names new commercial head
- Suntory sends staff to fat camp - report
- "Beer and weed are complements" - analyst
- Pernod Ricard's Absolut Lime - NPD
- Irish whisky exports forecast to double by 2020
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global gin insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits