BRAZIL: Diageo snaps up Ypioca, as domestic spirits gain further appeal

By Olly Wehring | 28 May 2012

Diageo is set to make another domestic spirits play in an emerging market, this time by acquiring the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Diageo is set to make another domestic spirits play in an emerging market, this time by acquiring the Ypióca cachaça brand in Brazil from Ypióca Agroindustrial Limitada.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

CHINA: Cognac market still fertile despite slowdown - analyst
China's Cognac market is slowing down but there is still plenty of room for growth, an analyst has said.

just on Call: C&C aims to boost Irish beer market share with Gleeson deal - CEO
C&C Group will aim to boost its share of the Irish on-trade beer market with the acquisition of the Gleeson Group, according to the company's CEO.

INDIA: Diageo to launch United Spirits offer in January
Diageo will make an open offer to United Spirits' public shareholders to acquire its initial 26% stake in the company on 7 January, according to a stock exchange filing.

Market research related to this article

Diageo plc
Datamonitor's Diageo plc - SWOT Analysis company profile is the essential source for top-level company data and information. Diageo plc - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides s...

Diageo Plc in Beer (World )
Beer is becoming an increasingly important element in Diageo’s aim in having 50% of its revenues coming from emerging markets by 2015. in the past few years, the company has been investing heavily in the only region it has a major presence in, Middle...

Diageo Plc in Wine (World)
Accounting for only 5% of Diageo’s net sales in fiscal 2011, wine is an increasingly small part of the company’s revenues and in turn, plans for future growth. With Diageo’s presence mainly focused on the UK and the US the profile looks at what the c...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page