The Diageo brand Smirnoff Ice has changed drivers for its NASCAR sponsorship.

After two seasons with Matt Kenseth and the #17 car, the Smirnoff Ice "Be Smart, Drink Responsibly" sponsorship is shifting drivers to Kurt Busch and the #97 Roush Racing Sharpie/Irwin car for the 2005 and 2006 racing seasons.

The move was precipitated by DEWALT, the #17 Team's primary sponsor, retaining full sponsorship opportunity within its own business.

"We are extremely proud of our relationship with Matt Kenseth and the overwhelming success of the "Be Smart, Drink Responsibly Program," said James Stammer, marketing director for Smirnoff Ice.

"Last season we reached more than 100m racing fans with our responsibility message and we look forward to continuing this success and keeping Smirnoff Ice at the front of the NASCAR field with Kurt."