US: Diageo settles dispute with Cuervo
By just-drinks.com editorial team | 6 February 2002
Drinks giant, Diageo, has announced the resolution of its long-running dispute with Mexican tequila company, Jose Cuervo. Under the settlement, Diageo will return its 45% stake in Jose Cuervo while retaining distribution rights to the brand in the US. As part of the deal, Jose Cuervo will transfer back to Diageo its ownership interest in certain Diageo brands in Mexico.
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Drinks giant, Diageo, has announced the resolution of its long-running dispute with Mexican tequila company, Jose Cuervo. Under the settlement, Diageo will return its 45% stake in Jose Cuervo while retaining distribution rights to the brand in the US. As part of the deal, Jose Cuervo will transfer back to Diageo its ownership interest in certain Diageo brands in Mexico.
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