GLOBAL: Diageo seals Ketel One deal, drops out Absolut race

By just-drinks.com editorial team | 6 February 2008

Diageo and the Nolet family will form a new company owning the exclusive global rights to sell, market and distribute Ketel One vodka, in a move that confirms Diageo is out of the running in the sale of Vin & Sprit.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Diageo and the Nolet family will form a new company owning the exclusive global rights to sell, market and distribute Ketel One vodka, in a move that confirms Diageo is out of the running in the sale of Vin & Sprit.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the round-up - The week in drinks
The top ten most visited stories on just-drinks this week:

UK: Diageo attacks naughty rogue Guinness ad
Diageo has moved to distance itself from a viral Internet advert for its Guinness beer brand.

UK: Diageo rolls-out Smirnoff ‘mixer’ campaign
Diageo is rolling-out a new marketing programme for its Smirnoff vodka brand in the UK.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page