UK: Diageo rolls-out Smirnoff ‘mixer’ campaign
By just-drinks.com editorial team | 1 August 2008
Diageo is rolling-out a new marketing programme for its Smirnoff vodka brand in the UK.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Diageo is rolling-out a new marketing programme for its Smirnoff vodka brand in the UK.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UPDATE US: Fortune Brands in confident spirits
Fortune Brands chief executive Bruce Carbonari has said he remains confident that the group's spirits arm, Beam Global Spirits & Wine, can ride out recession, despite a tumble in sales and profit.
UPDATE UK: Portman Group backs Baroness Coussins in Lords dispute
Drinks industry body the Portman Group has leapt to the defence of former chief executive Baroness Coussins over her active role in shaping drinks labelling legislation in the House of Lords.
US: Access Beverage to acquire stake in Diamond Wodka
California based wine and spirit company, Access Beverage has signed a letter of intent for the purchase of a 50% stake in European vodka company, Diamond Wodka.












