US: Diageo rolls out Johnnie Walker Platinum blend

By | 21 August 2013

Click through to view Johnnie Walker Platinum Label

Click through to view Johnnie Walker Platinum Label

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Diageo has expanded the release of Johnnie Walker Scotch whisky variant Platinum Label to the US.

The blend, first launched in Asia in December 2011, will be available "nationwide" in the US from this month for US$110, Diageo said yesterday (20 August). The Platinum rollout is the Johnnie Walker brand's biggest launch since Blue Label, said Brian Radics, Diageo's director of Scotch Whisky.

“It has been received extremely well globally,” he added. 

To read an exclusive just-drinks article on Diageo's search for the next Johnnie Walker, click here.

Expert analysis

Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review

Diageo plc (Diageo) is one of the world's leading companies in the beverage alcohol industry. The company carries out the production and distribution of spirits, beer and wine. The key brands of the company include Johnnie Walker, Smirnoff, Captain Morgan, Baileys Original Irish Cream, J&B, Tanqueray, Guinness, Crown Royal Canadian, Beaulieu Vineyard and Sterling Vineyards, and Bushmills Irish. Diageo also has distribution rights for the Jose Cuervo tequila brands in North America and various other markets.

Sectors: Spirits

Companies: Diageo, Johnnie Walker

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